Facebook & Social Media Advertising In Shenorock

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Shenorock, having the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you connect with people In Shenorock, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Shenorock to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you need to achieve.

Remember to talk to our website design company In Shenorock to assist you to succeed. Quality designs created by our website design agency drive success and drive results!

Reaching Your Prospects In Shenorock on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Potential customers who are followers of your page;
• Prospects who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, passions and much more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Shenorock is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Shenorock Facebook is a great way to appear in front of your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC ad company, our local ad agency in Suffolk County, SEO consultants or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design or our marketing consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen in Suffolk County and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063