Facebook & Social Media Advertising In Shenorock

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Shenorock, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you connect with people In Shenorock, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Shenorock to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design experts In Shenorock to serve you to succeed. Professional designs implemented by our website design company can help and secure results!

Reaching Your Prospects In Shenorock on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Shenorock is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who does business locally In Shenorock Facebook is a great way to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising experts in New York, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design experts or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063