Facebook & Social Media Advertising In Lewisboro

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Lewisboro, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

Once you connect with people In Lewisboro, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Lewisboro to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design experts In Lewisboro to serve you to achieve results. Strong designs from our website design agency drive success and secure results!

Reaching Your Prospects In Lewisboro on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Prospects who are followers of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Lewisboro is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In Lewisboro Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency in Suffolk, SEO ad agency in Suffolk or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design experts, our graphic design in New York or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation in Suffolk County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063