Facebook & Social Media Advertising In Pound Ridge

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Pound Ridge, possessing the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Pound Ridge, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Pound Ridge to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In Pound Ridge to work with you to achieve results. Excellent designs by our website design experts help you and drive results!

Reaching Your Prospects In Pound Ridge on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Individuals that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, interests and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Pound Ridge is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any company who does business regionally In Pound Ridge Facebook is a superb way to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad company in Nassau County, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York website design gurus, our graphic design experts or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063