Facebook & Social Media Advertising In Scotts Corners

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Scotts Corners, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you connect with people In Scotts Corners, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we hoping to get people In Scotts Corners to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to speak with our website design agency In Scotts Corners to serve your business to succeed. Strong designs from our website design company will help and drive results!

Reaching Your Prospects In Scotts Corners on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Scotts Corners is its ability to reach prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business locally In Scotts Corners Facebook is a superb method to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC advertising consultants, our local advertising agency on Long Island, SEO ad agency in New York or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063