Facebook & Social Media Advertising In Bedford Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Bedford Hills

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Bedford Hills, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

After you appear in front of people In Bedford Hills, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Bedford Hills to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design experts In Bedford Hills to aid your business to achieve real results. Strong designs from our website design agency drive success and drive results!

Bedford Hills lead generation on social media
target your audience In Bedford Hills with Facebook

Reaching Your Prospects In Bedford Hills on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your web site previously (retargeting);
  • Potential customers who are enthusiasts of your page;
  • People who have very similar pursuits (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, location, passions and even more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Bedford Hills is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

  • Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
  • For any business who conducts business locally In Bedford Hills Facebook is an excellent way to reach your target audience.
  • We can focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County pay per click advertising consultants, our local ad company in New York, SEO ad agency or retargeting agencies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Bedford Hills

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063