Facebook & Social Media Advertising In Bedford Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Bedford Hills

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Bedford Hills, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

Once you connect with people In Bedford Hills, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Bedford Hills to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to identify what it is that you really need to accomplish.

Remember to talk to our website design experts In Bedford Hills to aid your business to achieve results. Exceptional designs from our website design company drive success and achieve results!

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target your audience In Bedford Hills with Facebook

Reaching Your Prospects In Bedford Hills on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your website before (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Prospects who may have very similar passions (which include other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, passions and even more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Bedford Hills is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

  • Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
  • For any business who conducts business locally In Bedford Hills Facebook is a great way to reach your audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by targeting the right prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau County PPC advertising consultants, our local advertising company on Long Island, SEO consultants in NY or remarketing agency in Nassau County
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design agency, our graphic design or our advertising consulting services call us today.

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social media marketing with facebook In Bedford Hills

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen on LI and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063