888-420-0063

Facebook & Social Media Advertising In Bedford Hills

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bedford Hills

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bedford Hills, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

After you connect with people In Bedford Hills, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Bedford Hills to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design agency In Bedford Hills to work with you to achieve real results. Excellent designs created by our website design agency help your business and secure results!

Bedford Hills lead generation on Facebook
target your audience In Bedford Hills with Facebook

Reaching Your Prospects In Bedford Hills on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Targeting those who have visited your web site before (retargeting);
  • Prospects that are fans of your page;
  • Individuals who may have similar pursuits (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, interests and much more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Bedford Hills is its capability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

  • Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
  • For any organization who does business locally In Bedford Hills Facebook is a superb method to appear in front of your audience.
  • We are able to target your prospects in many ways.
  • Only want to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our NY PPC ad company, our local ad experts in Nassau, SEO ad agency in New York or retargeting companies in New York
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design gurus, our graphic design experts in Nassau County or our advertising consulting services in Suffolk County contact us today.

facebook marketing strategy
social media marketing with facebook In Bedford Hills

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen on L.I. and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063