Facebook & Social Media Advertising In Bedford Hills

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Bedford Hills, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

After you connect with people In Bedford Hills, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Bedford Hills to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design experts In Bedford Hills to work with your business to maximize results. Effective designs by our website design company drive success and drive results!

Reaching Your Prospects In Bedford Hills on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have related passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Bedford Hills is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Bedford Hills Facebook is an excellent technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC advertising consultants, our local ad company, SEO ad agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design gurus, our graphic design experts or our advertising consulting services in NY contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063