Facebook & Social Media Advertising In Bedford Hills

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Bedford Hills, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

Once you reach people In Bedford Hills, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Bedford Hills to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design company In Bedford Hills to assist you to maximize results. Professional designs from our website design agency will help and secure results!

Reaching Your Prospects In Bedford Hills on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, hobbies and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Bedford Hills is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any company who does business locally In Bedford Hills Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local advertising experts on Long Island, SEO ad agency in Nassau County or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design services or our online advertising consulting services in Nassau call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen service in NY and services of our display advertising company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063