Facebook & Social Media Advertising In Shrub Oak

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Shrub Oak, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Shrub Oak, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Shrub Oak to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design agency In Shrub Oak to assist your business to maximize results. Strong designs from our website design company help you and achieve results!

Reaching Your Prospects In Shrub Oak on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Prospects that are followers of your page;
• Individuals who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Shrub Oak is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Shrub Oak Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local ad consultants in Nassau County, SEO ad agency in Suffolk or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design company, our graphic design experts in New York or our online marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company on L.I. and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063