Facebook & Social Media Advertising In Shrub Oak

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Shrub Oak, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you connect with people In Shrub Oak, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Shrub Oak to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design company In Shrub Oak to help you to achieve real results. Great designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In Shrub Oak on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Shrub Oak is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any business who conducts business regionally In Shrub Oak Facebook is a superb way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising consultants in Suffolk, SEO advertising agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design in Suffolk County or our advertising consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063