Facebook & Social Media Advertising In Shrub Oak

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Shrub Oak, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you connect with people In Shrub Oak, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Shrub Oak to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Shrub Oak to serve you to succeed. Excellent designs by our website design agency help your business and achieve results!

Reaching Your Prospects In Shrub Oak on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, interests and more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Shrub Oak is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Shrub Oak Facebook is a great way to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click advertising company, our local advertising professionals in Nassau, SEO experts or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063