Facebook & Social Media Advertising In Jefferson Valley Yorktown

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Jefferson Valley Yorktown, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

When you appear in front of people In Jefferson Valley Yorktown, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Jefferson Valley Yorktown to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design agency In Jefferson Valley Yorktown to work with your business to achieve real results. Powerful designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Jefferson Valley Yorktown on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People who are followers of your page;
• Individuals who have related passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Jefferson Valley Yorktown is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are limited to people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Jefferson Valley Yorktown Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local ad company, search engine optimization advertising agency in Suffolk or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063