Facebook & Social Media Advertising In Jefferson Valley Yorktown

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Jefferson Valley Yorktown, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth it?

Once you reach people In Jefferson Valley Yorktown, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Jefferson Valley Yorktown to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design company In Jefferson Valley Yorktown to work with you to succeed. Exceptional designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Jefferson Valley Yorktown on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Prospects that are followers of your page;
• Potential customers who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Jefferson Valley Yorktown is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any company who conducts business locally In Jefferson Valley Yorktown Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC ad consultants, our local ad agency in Nassau County, SEO ad agency in Suffolk or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design companies or our advertising consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen company and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063