Facebook & Social Media Advertising In Verplanck

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Verplanck, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you reach people In Verplanck, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Verplanck to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to engage our website design company In Verplanck to serve your business to succeed. Great designs from our website design experts drive success and drive results!

Reaching Your Prospects In Verplanck on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Individuals who are fans of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, passions and even more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Verplanck is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any company who conducts business locally In Verplanck Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency in Nassau, SEO ad agency in New York or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design agency, our graphic design companies on L.I. or our online advertising consulting services in NY call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063