Facebook & Social Media Advertising In Cortlandt

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Cortlandt

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Cortlandt, with the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you connect with people In Cortlandt, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Cortlandt to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design experts In Cortlandt to assist you to achieve results. Powerful designs from our website design agency can help and drive results!

Cortlandt lead generation on Facebook
target your audience In Cortlandt with Facebook

Reaching Your Prospects In Cortlandt on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site before (retargeting);
  • People who are fans of your page;
  • Prospects that have very similar passions (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, hobbies and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Cortlandt is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Areas

  • Are you an attorney? Physician? Home services company? A restaurant or merchant?
  • For any company who conducts business regionally In Cortlandt Facebook is an excellent way to appear in front of your target audience.
  • We can concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local advertising agency, SEO ad agency on Long Island or remarketing agencies in Suffolk County
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design in New York or our marketing consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook In Cortlandt

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063