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Facebook & Social Media Advertising In Cortlandt

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Cortlandt

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Cortlandt, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Cortlandt, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Cortlandt to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design company In Cortlandt to aid your business to maximize results. Exceptional designs developed by our website design company help you and drive results!

Cortlandt lead generation on Facebook
target your audience In Cortlandt with Facebook

Reaching Your Prospects In Cortlandt on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Concentrating on those who have visited your site in the past (retargeting);
  • Potential customers that are followers of your page;
  • People that have related interests (such as other pages on Facebook);
  • People who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Cortlandt is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

  • Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
  • For any business who does business locally In Cortlandt Facebook is a great method to reach your target audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by just focusing on the right prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local ad agency, SEO consultants in Suffolk or remarketing agency
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design consultants, our graphic design in Nassau or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Cortlandt

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063