Facebook & Social Media Advertising In Cortlandt

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Cortlandt, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

Once you appear in front of people In Cortlandt, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Cortlandt to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to meet with our website design experts In Cortlandt to assist you to achieve real results. Exceptional designs implemented by our website design experts will help and drive results!

Reaching Your Prospects In Cortlandt on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• People who are fans of your page;
• Prospects who have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, passions and more. These people become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Cortlandt is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any business who conducts business regionally In Cortlandt Facebook is a great way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click advertising company, our local advertising company, SEO ad agency in Nassau County or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design professionals, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063