Facebook & Social Media Advertising In Cortlandt

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Cortlandt, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

Once you appear in front of people In Cortlandt, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Cortlandt to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design experts In Cortlandt to work with you to maximize results. Great designs designed by our website design company help you and drive results!

Reaching Your Prospects In Cortlandt on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, hobbies and more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Cortlandt is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any business who does business regionally In Cortlandt Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our New York PPC advertising agency, our local ad agency on LI, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design professionals, our graphic design companies or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063