Facebook & Social Media Advertising In Cortlandt

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Cortlandt

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Cortlandt, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you appear in front of people In Cortlandt, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In Cortlandt to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to meet with our website design agency In Cortlandt to serve you to succeed. Quality designs designed by our website design experts help your business and secure results!

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target your audience In Cortlandt with Facebook

Reaching Your Prospects In Cortlandt on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your site before (retargeting);
  • Potential customers that are fans of your page;
  • Potential customers who have very similar pursuits (including other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, passions and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Cortlandt is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
  • For any organization who does business locally In Cortlandt Facebook is a superb technique to appear in front of your target audience.
  • We are able to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our NY PPC advertising company, our local ad consultants in Suffolk County, search engine optimization ad agency on LI or remarketing companies in NY
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design or our advertising consulting services contact us today.

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social media marketing with facebook In Cortlandt

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063