Facebook & Social Media Advertising In Montrose

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Montrose, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Montrose, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Montrose to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design agency In Montrose to assist your business to achieve real results. Strong designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Montrose on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Prospects that are followers of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Montrose is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business locally In Montrose Facebook is an excellent way to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our New York pay per click advertising agency, our local ad company on LI, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design consultants, our graphic design experts in NY or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063