Facebook & Social Media Advertising In Ossining

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Ossining, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

After you reach people In Ossining, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Ossining to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design company In Ossining to help your business to maximize results. Powerful designs implemented by our website design experts help you and secure results!

Reaching Your Prospects In Ossining on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Individuals that are fans of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Ossining is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any company who conducts business locally In Ossining Facebook is an excellent technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad consultants, our local ad agency on Long Island, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design or our advertising consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063