Facebook & Social Media Advertising In Bardonia

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Bardonia, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

When you connect with people In Bardonia, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Bardonia to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to allow our website design company In Bardonia to aid you to succeed. Professional designs developed by our website design agency help you and secure results!

Reaching Your Prospects In Bardonia on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Prospects who are fans of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, pursuits and more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Bardonia is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any company who does business regionally In Bardonia Facebook is an excellent technique to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our LI pay per click ad consultants, our local advertising professionals in Nassau, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design services on Long Island or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in NY and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063