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Facebook & Social Media Advertising In Bardonia

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bardonia

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Bardonia, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

Once you connect with people In Bardonia, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Bardonia to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to let our website design company In Bardonia to help you to achieve real results. Effective designs implemented by our website design agency help your business and drive results!

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target your audience In Bardonia with Facebook

Reaching Your Prospects In Bardonia on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your site previously (retargeting);
  • Individuals that are enthusiasts of your page;
  • Potential customers that have similar interests (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, interests and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Bardonia is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

  • Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
  • For any organization who conducts business locally In Bardonia Facebook is a superb way to reach your audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC ad agency, our local advertising consultants in Suffolk County, SEO ad agency on Long Island or remarketing companies in New York
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design services in Nassau or our online advertising consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In Bardonia

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063