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Facebook & Social Media Advertising In Bardonia

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bardonia

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Bardonia, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

Once you reach people In Bardonia, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Bardonia to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design experts In Bardonia to assist your business to achieve results. Powerful designs designed by our website design company drive success and drive results!

Bardonia lead generation on Facebook
target your audience In Bardonia with Facebook

Reaching Your Prospects In Bardonia on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Targeting people who have been to your website previously (retargeting);
  • People who are enthusiasts of your page;
  • Individuals who may have similar passions (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Bardonia is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

  • Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
  • For any organization who conducts business locally In Bardonia Facebook is a superb method to appear in front of your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad consultants, our local ad agency, SEO ad agency or remarketing campaign
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Bardonia

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063