Facebook & Social Media Advertising In Bardonia

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Bardonia, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

After you connect with people In Bardonia, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Bardonia to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to reach out to our website design agency In Bardonia to work with your business to succeed. Exceptional designs designed by our website design agency can help and drive results!

Reaching Your Prospects In Bardonia on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Individuals who are fans of your page;
• Potential customers that have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bardonia is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Bardonia Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click ad company, our local ad company, SEO ad agency in Suffolk County or remarketing agency in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web design professionals, our graphic design or our online advertising consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063