Facebook & Social Media Advertising In Bardonia

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Bardonia, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

When you reach people In Bardonia, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Bardonia to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to call our website design company In Bardonia to help your business to achieve results. Professional designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Bardonia on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Individuals who are fans of your page;
• Potential customers who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, passions and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Bardonia is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Bardonia Facebook is a great way to reach your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Nassau pay per click advertising consultants, our local advertising agency in Nassau, SEO professionals or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design experts or our online marketing consulting services in Nassau County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen on Long Island and services of our paid ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063