Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bardonia If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Bardonia, possessing the interests and geography you want. Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it? Once you connect with people In Bardonia, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Bardonia to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations? Before starting your advertising campaign, we can help you to determine precisely what you need to achieve. Remember to allow our website design agency In Bardonia to help your business to maximize results. Strong designs implemented by our website design company drive success and achieve results! Reaching Your Prospects In Bardonia on Facebook There are lots of approaches to appear in front of an "Audience" on Facebook: Focusing on people who have visited your web site in the past (retargeting); People that are fans of your page; Potential customers that have similar pursuits (which include other pages on Facebook); Prospects who meet demographic factors; Individuals that are currently your customers; and the list goes on... With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, interests and much more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created. We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Google: No Search Needed The primary advantage Facebook offers In Bardonia is its capability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide very recently. The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect. Pro: Facebook is Perfect for Reaching Regional Market Places Are you a lawyer? Health care provider? Home renovation company? A restaurant or store? For any company who does business regionally In Bardonia Facebook is a superb technique to appear in front of your target audience. We can focus on your prospects in numerous ways. Only wish to reach women 35-65 in 3 zip codes? No worries! Want to have a special on Mondays? We are able to do that. The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help). In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next. If you would like to talk about the services of our NY pay per click ad consultants, our local ad experts on Long Island, SEO experts in Suffolk County or remarketing agencies on Long Island please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers. Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again. Just remember to have your visuals strong before launching ads like these. For info about our LI website design consultants, our graphic design or our marketing consulting services on L.I. contact us today. Facebook Promotions Have To Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook. Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In Bardonia and Facebook Everybody's requirements are different, there are no absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're happy to discuss your business and needs, and see if there is a way we are able to assist you to efficiently increase your business. 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