Facebook & Social Media Advertising In Bardonia

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Bardonia, possessing the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

When you reach people In Bardonia, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Bardonia to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design agency In Bardonia to aid you to succeed. Excellent designs from our website design company will help and achieve results!

Reaching Your Prospects In Bardonia on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, hobbies and even more. These people become part of an "audience" which may include many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Bardonia is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Bardonia Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York PPC ad agency, our local ad agency in Nassau, SEO ad agency in NY or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design services in Suffolk County or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063