Facebook & Social Media Advertising In Viola

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Viola, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth it?

After you connect with people In Viola, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Viola to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to reach out to our website design agency In Viola to aid you to achieve real results. Effective designs by our website design company will help and drive results!

Reaching Your Prospects In Viola on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People who are followers of your page;
• Prospects who may have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Viola is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Viola Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk pay per click ad company, our local ad agency on LI, SEO ad agency on LI or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design experts, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063