Facebook & Social Media Advertising In Viola

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Viola, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

After you appear in front of people In Viola, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we hoping to get people In Viola to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design experts In Viola to serve you to achieve results. Excellent designs designed by our website design company will help and secure results!

Reaching Your Prospects In Viola on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• Prospects who are fans of your page;
• Potential customers that have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Viola is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Viola Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising company in New York, SEO ad agency or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design consultants, our graphic design services or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our paid ads company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063