Facebook & Social Media Advertising In Sloatsburg

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Sloatsburg, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

After you appear in front of people In Sloatsburg, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Sloatsburg to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design experts In Sloatsburg to assist your business to succeed. Professional designs implemented by our website design company can help and drive results!

Reaching Your Prospects In Sloatsburg on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• People who are followers of your page;
• People who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Sloatsburg is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any company who does business regionally In Sloatsburg Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Nassau County, SEO ad agency in Suffolk or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design company, our graphic design or our advertising consulting services in Nassau call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau and services of our display ads consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063