Facebook & Social Media Advertising In Kaser

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Kaser, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you appear in front of people In Kaser, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Kaser to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to allow our website design experts In Kaser to aid you to maximize results. Professional designs designed by our website design company help your business and secure results!

Reaching Your Prospects In Kaser on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, passions and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Kaser is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any company who does business locally In Kaser Facebook is a great technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC ad company, our local advertising consultants in Suffolk, SEO advertising agency in NY or retargeting campaign on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design gurus, our graphic design companies or our online advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063