Facebook & Social Media Advertising In Kaser

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Kaser, possessing the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you appear in front of people In Kaser, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Kaser to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to allow our website design agency In Kaser to aid you to succeed. Exceptional designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Kaser on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Prospects that are fans of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Kaser is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who does business locally In Kaser Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad agency in Suffolk, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design company, our graphic design services or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063