Facebook & Social Media Advertising In Kaser

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Kaser, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

When you connect with people In Kaser, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Kaser to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to figure out precisely what you need to achieve.

Remember to talk to our website design company In Kaser to assist you to achieve real results. Quality designs developed by our website design company can help and drive results!

Reaching Your Prospects In Kaser on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Individuals who are fans of your page;
• Potential customers that have related passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, interests and more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Kaser is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business locally In Kaser Facebook is a superb method to appear in front of your audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local ad company on LI, SEO professionals or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company on LI and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063