Facebook & Social Media Advertising In Monsey

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Monsey, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you connect with people In Monsey, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Monsey to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to let our website design company In Monsey to work with you to achieve real results. Effective designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Monsey on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• People that are fans of your page;
• Prospects that have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Monsey is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Monsey Facebook is an excellent method to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad professionals, SEO professionals or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design or our online marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service on L.I. and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063