Facebook & Social Media Advertising In Monsey

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Monsey, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you reach people In Monsey, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Monsey to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design company In Monsey to aid you to maximize results. Powerful designs implemented by our website design company help you and secure results!

Reaching Your Prospects In Monsey on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• People who are fans of your page;
• People who may have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, hobbies and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Monsey is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Monsey Facebook is a superb method to reach your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency on Long Island, SEO advertising agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design experts, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063