Facebook & Social Media Advertising In Suffern

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Suffern, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

After you connect with people In Suffern, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Suffern to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to meet with our website design experts In Suffern to help your business to achieve results. Strong designs from our website design company can help and secure results!

Reaching Your Prospects In Suffern on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Potential customers that are fans of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, interests and much more. These people become part of an "audience" which can include any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Suffern is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Suffern Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click ad agency, our local advertising agency on Long Island, search engine optimization ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design experts in Suffolk or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company in NY and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063