Facebook & Social Media Advertising In Pomona

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Pomona, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you reach people In Pomona, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Pomona to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to talk to our website design agency In Pomona to aid you to achieve results. Quality designs developed by our website design company help your business and drive results!

Reaching Your Prospects In Pomona on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Individuals who are followers of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, passions and more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Pomona is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In Pomona Facebook is a great method to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad company, our local ad professionals, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts on Long Island or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in NY and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063