Facebook & Social Media Advertising In New Square

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In New Square, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

After you appear in front of people In New Square, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In New Square to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design experts In New Square to aid your business to succeed. Effective designs from our website design agency help you and drive results!

Reaching Your Prospects In New Square on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Individuals who are followers of your page;
• People that have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, passions and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In New Square is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business locally In New Square Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our NY PPC ad consultants, our local advertising agency on LI, SEO ad agency in Suffolk County or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design agency, our graphic design services in NY or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063