Facebook & Social Media Advertising In New Square

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In New Square, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

Once you connect with people In New Square, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In New Square to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to let our website design experts In New Square to help you to succeed. Powerful designs from our website design company can help and drive results!

Reaching Your Prospects In New Square on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• People that are followers of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, hobbies and even more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In New Square is its ability to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In New Square Facebook is a superb way to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our NY PPC ad agency, our local ad agency, search engine optimization ad agency in Nassau County or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design company, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063