Facebook & Social Media Advertising In Spring Valley

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Spring Valley, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

After you reach people In Spring Valley, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Spring Valley to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design agency In Spring Valley to assist your business to achieve real results. Quality designs created by our website design experts help you and drive results!

Reaching Your Prospects In Spring Valley on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Spring Valley is its capability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Spring Valley Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our NY PPC ad company, our local ad experts, SEO company in NY or remarketing agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in New York or our advertising consulting services in NY call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen company on Long Island and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063