Facebook & Social Media Advertising In Spring Valley

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Spring Valley, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

After you appear in front of people In Spring Valley, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Spring Valley to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design agency In Spring Valley to assist you to maximize results. Great designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Spring Valley on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Potential customers who are fans of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Spring Valley is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Spring Valley Facebook is an excellent method to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local ad consultants in NY, SEO company in NY or retargeting agency in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design services or our marketing consulting services on LI call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063