Facebook & Social Media Advertising In New City

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In New City, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

After you connect with people In New City, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In New City to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to identify what it is that you really need to achieve.

Remember to engage our website design experts In New City to serve you to achieve results. Excellent designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In New City on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• People that are fans of your page;
• Potential customers that have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, hobbies and much more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In New City is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In New City Facebook is a great technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising agency in Suffolk, SEO advertising agency in Suffolk County or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design experts, our graphic design experts in Nassau or our online advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063