Facebook & Social Media Advertising In New City

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In New City, having the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth it?

When you reach people In New City, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In New City to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design agency In New City to help you to succeed. Strong designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In New City on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• People who have related passions (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In New City is its ability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business locally In New City Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, search engine optimization company or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design professionals, our graphic design in Suffolk or our online marketing consulting services in Nassau contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063