Facebook & Social Media Advertising In Stony Point

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Stony Point, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

When you reach people In Stony Point, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Stony Point to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to speak with our website design agency In Stony Point to help your business to achieve results. Great designs developed by our website design company drive success and drive results!

Reaching Your Prospects In Stony Point on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, passions and even more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Stony Point is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any company who conducts business locally In Stony Point Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency in Nassau County, SEO ad agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web site design company, our graphic design services or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063