Facebook & Social Media Advertising In Stony Point

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Stony Point, having the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

When you reach people In Stony Point, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we trying to get people In Stony Point to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to engage our website design agency In Stony Point to assist you to succeed. Exceptional designs from our website design company help your business and secure results!

Reaching Your Prospects In Stony Point on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• People who may have very similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, passions and even more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Stony Point is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Stony Point Facebook is a superb technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click advertising consultants, our local advertising company, SEO ad agency in Suffolk or remarketing agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design companies or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service on LI and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063