Facebook & Social Media Advertising In Stony Point

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Stony Point, possessing the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

After you connect with people In Stony Point, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Stony Point to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design experts In Stony Point to aid your business to maximize results. Excellent designs by our website design agency can help and secure results!

Reaching Your Prospects In Stony Point on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• People that are fans of your page;
• Potential customers that have similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, interests and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Stony Point is its ability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any business who does business locally In Stony Point Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC advertising consultants, our local ad agency, SEO ad agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design company, our graphic design in New York or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063