Facebook & Social Media Advertising In Stony Point

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Stony Point, with the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth the money?

When you connect with people In Stony Point, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Stony Point to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to call our website design experts In Stony Point to aid you to succeed. Powerful designs created by our website design agency can help and secure results!

Reaching Your Prospects In Stony Point on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• People that are enthusiasts of your page;
• Prospects who have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, pursuits and more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Stony Point is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Stony Point Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising professionals in NY, SEO ad agency in Suffolk or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design in New York or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen service and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063