Facebook & Social Media Advertising In Buchanan

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Buchanan, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

Once you reach people In Buchanan, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Buchanan to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design experts In Buchanan to aid your business to achieve real results. Strong designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Buchanan on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, passions and more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Buchanan is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Buchanan Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, search engine optimization advertising agency in NY or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design agency, our graphic design services or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063