888-420-0063

Facebook & Social Media Advertising In Buchanan

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Buchanan

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Buchanan, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Buchanan, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In Buchanan to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design experts In Buchanan to work with you to maximize results. Powerful designs designed by our website design experts drive success and secure results!

Buchanan lead generation on Facebook
target your audience In Buchanan with Facebook

Reaching Your Prospects In Buchanan on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have visited your site in the past (retargeting);
  • People that are enthusiasts of your page;
  • Prospects that have very similar interests (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, passions and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Buchanan is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

  • Are you an attorney? Physician? Home services business? A restaurant or retailer?
  • For any business who conducts business locally In Buchanan Facebook is a superb method to appear in front of your audience.
  • We are able to focus on your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our New York pay per click advertising company, our local ad agency, SEO ad agency in Suffolk or retargeting campaign
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design company, our graphic design services or our online advertising consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In Buchanan

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063