Facebook & Social Media Advertising In Buchanan

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Buchanan

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Buchanan, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Buchanan, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Buchanan to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design experts In Buchanan to serve you to succeed. Excellent designs created by our website design experts can help and drive results!

Buchanan lead generation on Facebook
target your audience In Buchanan with Facebook

Reaching Your Prospects In Buchanan on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Targeting those who have been to your website previously (retargeting);
  • People that are fans of your page;
  • Prospects who may have very similar pursuits (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, area, interests and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Buchanan is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

  • Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
  • For any organization who conducts business regionally In Buchanan Facebook is a great method to appear in front of your audience.
  • We can focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, SEO advertising agency or retargeting agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design in Suffolk or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Buchanan

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063