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Facebook & Social Media Advertising In Buchanan

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Buchanan

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Buchanan, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you appear in front of people In Buchanan, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Buchanan to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design experts In Buchanan to serve you to achieve results. Great designs developed by our website design company drive success and achieve results!

Buchanan lead generation on Facebook
target your audience In Buchanan with Facebook

Reaching Your Prospects In Buchanan on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Targeting people who have been to your site previously (retargeting);
  • Potential customers who are followers of your page;
  • Potential customers that have very similar passions (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Buchanan is its ability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

  • Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
  • For any company who conducts business locally In Buchanan Facebook is an excellent method to reach your target audience.
  • We are able to target your prospects in numerous ways.
  • Only need to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency, SEO advertising agency or retargeting agency in Nassau County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design companies on L.I. or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Buchanan

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063