Facebook & Social Media Advertising In Buchanan

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Buchanan, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Buchanan, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Buchanan to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design experts In Buchanan to help your business to achieve results. Excellent designs implemented by our website design company help you and secure results!

Reaching Your Prospects In Buchanan on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Individuals that are fans of your page;
• People who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Buchanan is its ability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who does business locally In Buchanan Facebook is a superb technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our LI PPC ad company, our local advertising company, search engine optimization ad agency on Long Island or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design company, our graphic design experts or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063