Facebook & Social Media Advertising In Yorktown

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Yorktown, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

When you connect with people In Yorktown, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Yorktown to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design agency In Yorktown to help you to achieve results. Excellent designs created by our website design experts help you and drive results!

Reaching Your Prospects In Yorktown on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, hobbies and much more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Yorktown is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any company who conducts business regionally In Yorktown Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local ad consultants, SEO professionals on Long Island or remarketing companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web site design agency, our graphic design or our advertising consulting services in NY call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063