Facebook & Social Media Advertising In Yorktown

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Yorktown, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you appear in front of people In Yorktown, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Yorktown to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to reach out to our website design agency In Yorktown to work with you to achieve real results. Excellent designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Yorktown on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• People that are followers of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, hobbies and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Yorktown is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Yorktown Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO advertising agency in Nassau County or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design services in Suffolk or our marketing consulting services in Nassau call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063