Facebook & Social Media Advertising In Katonah

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Katonah, possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you reach people In Katonah, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Katonah to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to engage our website design experts In Katonah to help your business to achieve real results. Powerful designs created by our website design company help your business and secure results!

Reaching Your Prospects In Katonah on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Katonah is its capability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In Katonah Facebook is a great technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in Suffolk, search engine optimization consultants in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design experts, our graphic design companies on Long Island or our advertising consulting services in Nassau County call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063