Facebook & Social Media Advertising In Heritage Hills

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Heritage Hills, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In Heritage Hills, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Heritage Hills to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to reach out to our website design agency In Heritage Hills to help your business to achieve real results. Exceptional designs created by our website design experts can help and drive results!

Reaching Your Prospects In Heritage Hills on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• People who are followers of your page;
• Prospects who may have similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, passions and even more. These people end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Heritage Hills is its ability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Heritage Hills Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising company, our local advertising agency, SEO advertising agency in NY or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design companies in Nassau or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063