Facebook & Social Media Advertising In Somers

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Somers, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you reach people In Somers, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Somers to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design agency In Somers to assist your business to achieve real results. Quality designs developed by our website design experts help you and drive results!

Reaching Your Prospects In Somers on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Potential customers who are followers of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, hobbies and more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Somers is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Somers Facebook is an excellent method to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click ad consultants, our local ad consultants in Nassau County, SEO professionals on LI or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design company, our graphic design services or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in NY and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063