Facebook & Social Media Advertising In Somers

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Somers, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you connect with people In Somers, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Somers to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design experts In Somers to assist you to succeed. Powerful designs created by our website design agency help you and drive results!

Reaching Your Prospects In Somers on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, passions and even more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Somers is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Somers Facebook is a great way to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad agency on Long Island, SEO ad agency in NY or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design on L.I. or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063