Facebook & Social Media Advertising In Chappaqua

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Chappaqua, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you connect with people In Chappaqua, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Chappaqua to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design experts In Chappaqua to serve your business to achieve results. Powerful designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Chappaqua on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, passions and more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Chappaqua is its ability to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Chappaqua Facebook is an excellent technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising company, search engine optimization professionals in Nassau or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design experts in Nassau or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our display ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063