Facebook & Social Media Advertising In Chappaqua

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Chappaqua

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Chappaqua, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you appear in front of people In Chappaqua, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Chappaqua to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to engage our website design company In Chappaqua to aid your business to maximize results. Quality designs by our website design company will help and secure results!

Chappaqua lead generation on Facebook
target your audience In Chappaqua with Facebook

Reaching Your Prospects In Chappaqua on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have visited your site in the past (retargeting);
  • Individuals that are followers of your page;
  • Prospects who may have very similar interests (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Chappaqua is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

  • Are you an attorney? Doctor? Home services company? A restaurant or retailer?
  • For any company who conducts business locally In Chappaqua Facebook is an excellent technique to reach your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York pay per click advertising agency, our local ad company, search engine optimization advertising agency or remarketing companies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your marketing budget truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design professionals, our graphic design services in NY or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Chappaqua

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063