Facebook & Social Media Advertising In Chappaqua

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Chappaqua, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

Once you reach people In Chappaqua, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Chappaqua to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design company In Chappaqua to assist you to achieve results. Strong designs by our website design company help your business and achieve results!

Reaching Your Prospects In Chappaqua on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• Potential customers who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, interests and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Chappaqua is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In Chappaqua Facebook is a great method to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad consultants, our local ad company, SEO advertising agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really will depend on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design experts, our graphic design in Suffolk or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen company in Nassau County and services of our paid ads professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063