Facebook & Social Media Advertising In Chappaqua

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Chappaqua, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

After you appear in front of people In Chappaqua, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Chappaqua to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to call our website design company In Chappaqua to aid your business to maximize results. Strong designs implemented by our website design company drive success and drive results!

Reaching Your Prospects In Chappaqua on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Prospects that are followers of your page;
• People who may have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, passions and even more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Chappaqua is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who does business locally In Chappaqua Facebook is a great way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click advertising agency, our local advertising agency in Nassau, search engine optimization ad agency in Suffolk County or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design gurus, our graphic design services on Long Island or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our paid ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063