Facebook & Social Media Advertising In Chappaqua

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Chappaqua, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

When you appear in front of people In Chappaqua, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Chappaqua to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to determine precisely what you really need to achieve.

Remember to engage our website design agency In Chappaqua to aid you to maximize results. Excellent designs from our website design experts help your business and drive results!

Reaching Your Prospects In Chappaqua on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects that have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, area, passions and more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Chappaqua is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any organization who does business locally In Chappaqua Facebook is a great technique to appear in front of your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad consultants, our local ad company, SEO ad agency on Long Island or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design company, our graphic design in NY or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063