Facebook & Social Media Advertising In Chappaqua

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Chappaqua, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you appear in front of people In Chappaqua, then what? It genuinely depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Chappaqua to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to reach out to our website design experts In Chappaqua to serve your business to succeed. Excellent designs by our website design experts can help and achieve results!

Reaching Your Prospects In Chappaqua on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, passions and more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Chappaqua is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Chappaqua Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our New York PPC ad company, our local ad agency in Suffolk County, SEO ad agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design company, our graphic design in Suffolk County or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063