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Facebook & Social Media Advertising In Chappaqua

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Chappaqua

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Chappaqua, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

Once you appear in front of people In Chappaqua, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Chappaqua to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to engage our website design experts In Chappaqua to assist you to achieve results. Quality designs implemented by our website design experts can help and secure results!

Chappaqua lead generation on Facebook
target your audience In Chappaqua with Facebook

Reaching Your Prospects In Chappaqua on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have been to your web site before (retargeting);
  • Potential customers that are followers of your page;
  • Prospects who may have very similar pursuits (which include other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, interests and even more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Chappaqua is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

  • Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
  • For any organization who does business locally In Chappaqua Facebook is an excellent technique to reach your target audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Nassau PPC ad company, our local ad agency in New York, search engine optimization ad agency in Suffolk or remarketing agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your marketing spend really depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web site design company, our graphic design in Suffolk or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Chappaqua

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063