Facebook & Social Media Advertising In Chappaqua

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Chappaqua, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

Once you connect with people In Chappaqua, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Chappaqua to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design experts In Chappaqua to assist your business to achieve real results. Strong designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Chappaqua on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Individuals who are followers of your page;
• Prospects that have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, interests and much more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Chappaqua is its ability to reach prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business regionally In Chappaqua Facebook is a great technique to reach your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our New York PPC advertising agency, our local advertising agency, SEO ad agency or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design experts, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063