Facebook & Social Media Advertising In White Plains

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In White Plains, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you reach people In White Plains, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In White Plains to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to meet with our website design agency In White Plains to assist your business to succeed. Professional designs created by our website design experts drive success and secure results!

Reaching Your Prospects In White Plains on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Individuals who are fans of your page;
• Prospects who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In White Plains is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In White Plains Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad consultants, our local ad company in New York, SEO advertising agency on Long Island or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design agency, our graphic design experts in New York or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063