Facebook & Social Media Advertising In White Plains

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In White Plains, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

After you connect with people In White Plains, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In White Plains to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to allow our website design company In White Plains to aid your business to succeed. Professional designs by our website design agency help you and achieve results!

Reaching Your Prospects In White Plains on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Potential customers who are followers of your page;
• People that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, interests and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In White Plains is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any company who does business regionally In White Plains Facebook is a superb way to reach your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising agency on LI, SEO advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design experts or our online marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service on LI and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063