Facebook & Social Media Advertising In Elmsford

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Elmsford, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you connect with people In Elmsford, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Elmsford to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to let our website design company In Elmsford to help you to maximize results. Great designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In Elmsford on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• People who are fans of your page;
• Individuals that have related passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, area, interests and much more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Elmsford is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Elmsford Facebook is an excellent way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC ad consultants, our local ad company in Suffolk County, SEO company on Long Island or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design services or our advertising consulting services in New York call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads consultants on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063