Facebook & Social Media Advertising In Elmsford

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Elmsford, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

When you appear in front of people In Elmsford, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Elmsford to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to let our website design experts In Elmsford to work with your business to achieve real results. Great designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Elmsford on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Elmsford is its capability to get to prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business locally In Elmsford Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local advertising agency on LI, search engine optimization advertising agency in Nassau or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design consultants, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service in NY and services of our paid ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063