Facebook & Social Media Advertising In Tappan

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Tappan, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth the money?

Once you reach people In Tappan, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Tappan to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design agency In Tappan to work with you to achieve results. Professional designs by our website design agency can help and achieve results!

Reaching Your Prospects In Tappan on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, pursuits and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Tappan is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Tappan Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local ad company in Nassau County, search engine optimization ad agency or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design gurus, our graphic design in Suffolk County or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063