Facebook & Social Media Advertising In Tappan

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Tappan, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

When you appear in front of people In Tappan, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Tappan to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design agency In Tappan to aid your business to succeed. Quality designs implemented by our website design experts drive success and drive results!

Reaching Your Prospects In Tappan on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Prospects who are followers of your page;
• Prospects who have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and even more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Tappan is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Tappan Facebook is a great method to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our NY pay per click advertising agency, our local ad agency in Suffolk County, SEO advertising agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design professionals, our graphic design experts or our advertising consulting services in NY call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063