Facebook & Social Media Advertising In Sparkill

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Sparkill, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

When you appear in front of people In Sparkill, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In Sparkill to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to let our website design experts In Sparkill to serve your business to succeed. Great designs developed by our website design company help you and secure results!

Reaching Your Prospects In Sparkill on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• People who are followers of your page;
• Potential customers who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Sparkill is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In Sparkill Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by merely targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad consultants, our local ad agency in New York, SEO consultants or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design agency, our graphic design services in Suffolk County or our online marketing consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063