Facebook & Social Media Advertising In Sparkill

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Sparkill, having the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

When you connect with people In Sparkill, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Sparkill to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to speak with our website design agency In Sparkill to help you to succeed. Effective designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Sparkill on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Sparkill is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Sparkill Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Long Island PPC advertising consultants, our local ad agency, SEO ad agency on LI or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design company, our graphic design or our online marketing consulting services on Long Island call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen on LI and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063