Facebook & Social Media Advertising In Sparkill

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Sparkill, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you connect with people In Sparkill, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Sparkill to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to engage our website design experts In Sparkill to serve you to maximize results. Strong designs implemented by our website design experts help you and drive results!

Reaching Your Prospects In Sparkill on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• People that are enthusiasts of your page;
• People who have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Sparkill is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Sparkill Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising agency in Suffolk County, SEO ad agency in Nassau County or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design experts, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063