Facebook & Social Media Advertising In Sparkill

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Sparkill, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

After you connect with people In Sparkill, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Sparkill to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design agency In Sparkill to help you to succeed. Powerful designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Sparkill on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, interests and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Sparkill is its capability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Sparkill Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk PPC ad consultants, our local advertising professionals, search engine optimization experts or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design in Nassau County or our online advertising consulting services on Long Island call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063