Facebook & Social Media Advertising In Piermont

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Piermont, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

Once you connect with people In Piermont, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Piermont to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design company In Piermont to help you to succeed. Exceptional designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In Piermont on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, hobbies and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Piermont is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Piermont Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local advertising consultants, SEO consultants or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design gurus, our graphic design experts in Suffolk County or our online advertising consulting services in Suffolk contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen in Suffolk and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063