Facebook & Social Media Advertising In Piermont

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Piermont, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you connect with people In Piermont, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Piermont to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design company In Piermont to assist you to achieve results. Excellent designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In Piermont on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Individuals that are followers of your page;
• People who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, area, interests and more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Piermont is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any organization who does business regionally In Piermont Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local ad agency, search engine optimization ad agency on Long Island or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design consultants, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063