Facebook & Social Media Advertising In Hastings On Hudson

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Hastings On Hudson, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people In Hastings On Hudson, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Hastings On Hudson to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design agency In Hastings On Hudson to assist you to maximize results. Quality designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Hastings On Hudson on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Individuals that are fans of your page;
• Prospects that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Hastings On Hudson is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any company who conducts business regionally In Hastings On Hudson Facebook is an excellent method to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising consultants on LI, SEO experts or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063