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Facebook & Social Media Advertising In Dobbs Ferry

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Dobbs Ferry

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Dobbs Ferry, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

Once you appear in front of people In Dobbs Ferry, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Dobbs Ferry to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to talk to our website design agency In Dobbs Ferry to serve you to succeed. Strong designs designed by our website design company help you and drive results!

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target your audience In Dobbs Ferry with Facebook

Reaching Your Prospects In Dobbs Ferry on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your web site before (retargeting);
  • Potential customers that are followers of your page;
  • Prospects who may have related interests (which include other pages on Facebook);
  • Prospects who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, location, pursuits and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Dobbs Ferry is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

  • Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
  • For any organization who conducts business locally In Dobbs Ferry Facebook is an excellent technique to reach your target audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our New York PPC advertising consultants, our local advertising experts on Long Island, SEO ad agency on Long Island or retargeting agency
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design gurus, our graphic design experts in Suffolk or our advertising consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Dobbs Ferry

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063