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Facebook & Social Media Advertising In Dobbs Ferry

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Dobbs Ferry

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Dobbs Ferry, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you reach people In Dobbs Ferry, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Dobbs Ferry to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design experts In Dobbs Ferry to assist you to achieve results. Exceptional designs developed by our website design experts drive success and secure results!

Dobbs Ferry lead generation on social media
target your audience In Dobbs Ferry with Facebook

Reaching Your Prospects In Dobbs Ferry on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your web site in the past (retargeting);
  • People who are fans of your page;
  • People who have related interests (which include other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, location, hobbies and more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Dobbs Ferry is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

  • Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
  • For any organization who does business regionally In Dobbs Ferry Facebook is a great technique to appear in front of your audience.
  • We can focus on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click ad agency, our local advertising agency in Nassau County, search engine optimization ad agency or remarketing agencies
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design gurus, our graphic design experts or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Dobbs Ferry

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation on L.I. and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063