Facebook & Social Media Advertising In Dobbs Ferry

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Dobbs Ferry, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you appear in front of people In Dobbs Ferry, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Dobbs Ferry to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design agency In Dobbs Ferry to assist your business to achieve results. Exceptional designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, passions and more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Dobbs Ferry is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who conducts business regionally In Dobbs Ferry Facebook is a great way to reach your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County pay per click advertising company, our local ad company in Suffolk County, search engine optimization company or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design or our online marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063