Facebook & Social Media Advertising In Dobbs Ferry

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Dobbs Ferry, having the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

When you appear in front of people In Dobbs Ferry, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Dobbs Ferry to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to allow our website design experts In Dobbs Ferry to assist your business to succeed. Strong designs from our website design company can help and drive results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects who may have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, pursuits and much more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Dobbs Ferry is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any business who conducts business locally In Dobbs Ferry Facebook is a superb technique to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click ad company, our local ad experts on LI, SEO advertising agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design companies in NY or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063