Facebook & Social Media Advertising In Dobbs Ferry

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Dobbs Ferry, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

After you reach people In Dobbs Ferry, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Dobbs Ferry to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design experts In Dobbs Ferry to assist you to achieve results. Excellent designs from our website design company help your business and secure results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Individuals who are followers of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Dobbs Ferry is its ability to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any business who does business regionally In Dobbs Ferry Facebook is a great method to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click ad agency, our local ad consultants, SEO ad agency in Nassau or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063