Facebook & Social Media Advertising In Dobbs Ferry

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Dobbs Ferry, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you appear in front of people In Dobbs Ferry, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Dobbs Ferry to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to speak with our website design company In Dobbs Ferry to serve you to achieve real results. Excellent designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In Dobbs Ferry on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• People who are followers of your page;
• Individuals that have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Dobbs Ferry is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any business who conducts business locally In Dobbs Ferry Facebook is a superb way to reach your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click advertising agency, our local ad agency in Nassau, search engine optimization ad agency on Long Island or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design or our advertising consulting services in New York contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company in NY and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063