Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bronxville If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Bronxville, with the interests and geographic targeting you want. Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth it? Once you appear in front of people In Bronxville, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Bronxville to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups? Prior to starting your campaign, we can help you to figure out precisely what you need to achieve. Remember to meet with our website design agency In Bronxville to help you to maximize results. Powerful designs created by our website design company can help and achieve results! Reaching Your Prospects In Bronxville on Facebook There are lots of methods to appear in front of an "Audience" on Facebook: Targeting those who have visited your web site previously (retargeting); Prospects who are followers of your page; Potential customers who may have related interests (including other pages on Facebook); Individuals who meet demographic criteria; Prospects who are currently your customers; and the list goes on... With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Necessary The primary advantage Facebook offers In Bronxville is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer very recently. The search engines are limited to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Ideal for Getting to Regional Niches Are you a lawyer? Health care provider? Home services company? A restaurant or merchant? For any organization who conducts business locally In Bronxville Facebook is a great way to appear in front of your audience. We have the ability to target your prospects in many ways. Only wish to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Mondays? We can do that. The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different state of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help). In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below. If you would like to discuss the services of our NY pay per click ad agency, our local advertising company in Nassau, SEO advertising agency or retargeting agency in Suffolk County please contact our offices. So is Facebook Worth It? Whether Facebook is really a "good deal" for your advertising dollars really depends on the numbers. Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test again. Just remember to have your design strong before running ads like these. For info about our web site design gurus, our graphic design in NY or our marketing consulting services on Long Island contact us today. Facebook Strategies Must Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook. Our lead generation company in Suffolk County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising In Bronxville and Facebook Everyone's needs are different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're very happy to go over your business and requires, and see if there is a way we are able to assist you to effectively improve your business. 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