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Facebook & Social Media Advertising In Bronxville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bronxville

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Bronxville, possessing the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

When you reach people In Bronxville, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Bronxville to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to allow our website design company In Bronxville to assist your business to achieve results. Quality designs from our website design company drive success and drive results!

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target your audience In Bronxville with Facebook

Reaching Your Prospects In Bronxville on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your site previously (retargeting);
  • People who are enthusiasts of your page;
  • Potential customers who have similar pursuits (which include other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, hobbies and even more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Bronxville is its capacity to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

  • Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
  • For any company who does business regionally In Bronxville Facebook is a superb technique to reach your audience.
  • We can concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising company, our local advertising professionals, SEO ad agency in Nassau County or retargeting campaign in New York
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts or our advertising consulting services on LI call us today.

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social media marketing with facebook In Bronxville

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063