Facebook & Social Media Advertising In Bronxville

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bronxville, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

After you reach people In Bronxville, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Bronxville to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to allow our website design agency In Bronxville to help you to succeed. Quality designs from our website design company will help and achieve results!

Reaching Your Prospects In Bronxville on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• Prospects who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, passions and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Bronxville is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Bronxville Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by merely targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency, SEO ad agency or remarketing companies on L.I.
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design agency, our graphic design services on Long Island or our advertising consulting services in Nassau contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on L.I. and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063