Facebook & Social Media Advertising In Larchmont

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Larchmont, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

After you connect with people In Larchmont, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Larchmont to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company In Larchmont to help you to succeed. Excellent designs from our website design experts help your business and drive results!

Reaching Your Prospects In Larchmont on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, interests and even more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Larchmont is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Larchmont Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad consultants, our local ad company, SEO professionals in Suffolk or remarketing agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design services or our advertising consulting services in Nassau County call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063