Facebook & Social Media Advertising In Larchmont

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Larchmont, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it?

When you reach people In Larchmont, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Larchmont to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design experts In Larchmont to serve your business to achieve real results. Quality designs from our website design company will help and drive results!

Reaching Your Prospects In Larchmont on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Potential customers that are fans of your page;
• Prospects that have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, pursuits and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Larchmont is its capability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any company who conducts business locally In Larchmont Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local ad experts, SEO advertising agency in New York or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY website design gurus, our graphic design on Long Island or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063