Facebook & Social Media Advertising In Mamaroneck

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Mamaroneck, having the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In Mamaroneck, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Mamaroneck to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to engage our website design agency In Mamaroneck to help your business to succeed. Quality designs created by our website design experts drive success and drive results!

Reaching Your Prospects In Mamaroneck on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, interests and more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Mamaroneck is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Mamaroneck Facebook is an excellent way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click advertising agency, our local ad agency, SEO ad agency in Suffolk County or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York website design professionals, our graphic design companies in Suffolk County or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service in Suffolk County and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063