Facebook & Social Media Advertising In Eastchester

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Eastchester, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

After you appear in front of people In Eastchester, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Eastchester to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design agency In Eastchester to aid you to achieve results. Exceptional designs from our website design company help you and drive results!

Reaching Your Prospects In Eastchester on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, passions and even more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Eastchester is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Eastchester Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our New York PPC ad consultants, our local ad experts in Suffolk, search engine optimization experts or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design in New York or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063