Facebook & Social Media Advertising In Hartsdale

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Hartsdale, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you connect with people In Hartsdale, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Hartsdale to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design experts In Hartsdale to work with you to maximize results. Great designs by our website design experts will help and secure results!

Reaching Your Prospects In Hartsdale on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Hartsdale is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Hartsdale Facebook is an excellent technique to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk pay per click ad agency, our local ad company, search engine optimization professionals in New York or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design companies on Long Island or our marketing consulting services in NY call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063