Facebook & Social Media Advertising In Sleepy Hollow

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Sleepy Hollow, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In Sleepy Hollow, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Sleepy Hollow to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design agency In Sleepy Hollow to help you to succeed. Strong designs designed by our website design agency drive success and secure results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Prospects who are fans of your page;
• People who may have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, pursuits and more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Sleepy Hollow is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally In Sleepy Hollow Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our LI PPC ad consultants, our local ad agency in NY, SEO ad agency on Long Island or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design experts, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063