Facebook & Social Media Advertising In Sleepy Hollow

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Sleepy Hollow, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

After you reach people In Sleepy Hollow, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Sleepy Hollow to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design company In Sleepy Hollow to serve your business to achieve real results. Great designs developed by our website design experts drive success and achieve results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• People who are fans of your page;
• Prospects that have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, pursuits and even more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Sleepy Hollow is its ability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any business who conducts business regionally In Sleepy Hollow Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our LI PPC ad agency, our local ad professionals on Long Island, SEO ad agency in New York or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design agency, our graphic design services in Nassau or our marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063