Facebook & Social Media Advertising In Thornwood

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Thornwood, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

When you connect with people In Thornwood, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Thornwood to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to speak with our website design experts In Thornwood to aid your business to succeed. Excellent designs developed by our website design company drive success and secure results!

Reaching Your Prospects In Thornwood on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Thornwood is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Thornwood Facebook is a superb way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising company, our local ad agency, search engine optimization company or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design consultants, our graphic design services on Long Island or our marketing consulting services on LI call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063