Facebook & Social Media Advertising In Thornwood

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Thornwood, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

After you reach people In Thornwood, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Thornwood to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to meet with our website design company In Thornwood to assist you to achieve results. Great designs implemented by our website design agency help you and secure results!

Reaching Your Prospects In Thornwood on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Thornwood is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Thornwood Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local advertising experts on Long Island, SEO ad agency in New York or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design gurus, our graphic design companies or our advertising consulting services on Long Island call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063