Facebook & Social Media Advertising In Rye Brook

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Rye Brook, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

Once you connect with people In Rye Brook, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Rye Brook to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to meet with our website design agency In Rye Brook to help you to succeed. Great designs designed by our website design experts will help and drive results!

Reaching Your Prospects In Rye Brook on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Potential customers who have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, interests and more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Rye Brook is its capacity to get to prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any business who does business locally In Rye Brook Facebook is a great method to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising consultants, SEO ad agency in Nassau County or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design services or our advertising consulting services in New York call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063