Facebook & Social Media Advertising In South NYack

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In South NYack, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you reach people In South NYack, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In South NYack to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to let our website design experts In South NYack to help you to achieve real results. Great designs from our website design agency drive success and drive results!

Reaching Your Prospects In South NYack on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In South NYack is its ability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In South NYack Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click advertising company, our local advertising agency in NY, search engine optimization ad agency in New York or remarketing agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design experts, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063