Facebook & Social Media Advertising In South NYack

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In South NYack, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you appear in front of people In South NYack, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we looking to get people In South NYack to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to let our website design experts In South NYack to help your business to maximize results. Powerful designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects In South NYack on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• People that are fans of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In South NYack is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any company who does business regionally In South NYack Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local ad professionals in NY, SEO ad agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services in Suffolk or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063