Facebook & Social Media Advertising In Orangetown

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Orangetown, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

Once you reach people In Orangetown, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In Orangetown to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to engage our website design agency In Orangetown to help you to maximize results. Exceptional designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Orangetown on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Prospects that are followers of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Orangetown is its ability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Orangetown Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad agency, our local advertising company in Suffolk County, SEO company on Long Island or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063