Facebook & Social Media Advertising In Orangetown

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Orangetown, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you appear in front of people In Orangetown, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Orangetown to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design agency In Orangetown to serve your business to maximize results. Professional designs implemented by our website design experts can help and secure results!

Reaching Your Prospects In Orangetown on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• People that have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, area, pursuits and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Orangetown is its capacity to reach prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Orangetown Facebook is a great way to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency in Nassau County, SEO consultants on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design gurus, our graphic design experts or our advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063