Facebook & Social Media Advertising In Orangetown

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Orangetown, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

Once you appear in front of people In Orangetown, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Orangetown to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design company In Orangetown to help you to succeed. Effective designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Orangetown on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Potential customers who are fans of your page;
• Prospects who have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, interests and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Orangetown is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are limited to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Orangetown Facebook is a superb technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our LI PPC advertising agency, our local ad consultants, SEO advertising agency in New York or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design services or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063