Facebook & Social Media Advertising In Orangetown

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Orangetown, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

When you connect with people In Orangetown, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Orangetown to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to meet with our website design agency In Orangetown to assist you to achieve real results. Excellent designs by our website design experts help you and secure results!

Reaching Your Prospects In Orangetown on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Orangetown is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In Orangetown Facebook is a great technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Suffolk County, SEO ad agency in Suffolk County or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design gurus, our graphic design services in New York or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063