Facebook & Social Media Advertising In Irvington

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Irvington, with the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you connect with people In Irvington, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Irvington to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to allow our website design company In Irvington to aid your business to maximize results. Powerful designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Irvington on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Prospects that are fans of your page;
• Prospects that have related interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, passions and more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Irvington is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who conducts business regionally In Irvington Facebook is a great method to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local advertising company, search engine optimization ad agency in NY or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design professionals, our graphic design in Nassau or our advertising consulting services in New York call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063