Facebook & Social Media Advertising In Irvington

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Irvington, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

Once you reach people In Irvington, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Irvington to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design agency In Irvington to serve your business to achieve results. Professional designs developed by our website design agency drive success and drive results!

Reaching Your Prospects In Irvington on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Prospects that are fans of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Irvington is its ability to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who does business regionally In Irvington Facebook is a superb method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts in NY or our online advertising consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063