Facebook & Social Media Advertising In Orangeburg

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Orangeburg, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

When you connect with people In Orangeburg, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Orangeburg to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design agency In Orangeburg to help your business to maximize results. Excellent designs implemented by our website design agency will help and drive results!

Reaching Your Prospects In Orangeburg on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• People that are fans of your page;
• People who may have related passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, interests and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Orangeburg is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Orangeburg Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad consultants, our local ad consultants, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design in NY or our marketing consulting services in New York contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation on LI and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063