Facebook & Social Media Advertising In NYack

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In NYack, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

Once you appear in front of people In NYack, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In NYack to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design company In NYack to serve your business to achieve results. Excellent designs developed by our website design agency can help and drive results!

Reaching Your Prospects In NYack on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• People that are enthusiasts of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In NYack is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In NYack Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local ad agency, search engine optimization advertising agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design services or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063