Facebook & Social Media Advertising In Blauvelt

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Blauvelt

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Blauvelt, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you appear in front of people In Blauvelt, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Blauvelt to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to allow our website design company In Blauvelt to aid you to achieve real results. Professional designs developed by our website design agency help you and secure results!

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Reaching Your Prospects In Blauvelt on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site previously (retargeting);
  • Prospects that are followers of your page;
  • People that have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, pursuits and more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Blauvelt is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

  • Are you an attorney? Medical professional? Home services company? A restaurant or store?
  • For any business who does business locally In Blauvelt Facebook is a great technique to appear in front of your audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad company, our local ad agency in Nassau, SEO advertising agency or remarketing agency
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services on LI contact us today.

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social media marketing with facebook In Blauvelt

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063