Facebook & Social Media Advertising In Blauvelt

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Blauvelt, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

After you reach people In Blauvelt, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Blauvelt to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to let our website design experts In Blauvelt to work with your business to achieve real results. Effective designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In Blauvelt on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers that have very similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, interests and more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Blauvelt is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Blauvelt Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC ad agency, our local advertising consultants, SEO professionals or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web design agency, our graphic design or our advertising consulting services in New York contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen in Nassau County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063