Facebook & Social Media Advertising In Blauvelt

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Blauvelt, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

After you appear in front of people In Blauvelt, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Blauvelt to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to call our website design agency In Blauvelt to aid you to achieve results. Effective designs by our website design agency help your business and achieve results!

Reaching Your Prospects In Blauvelt on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, interests and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Blauvelt is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any organization who conducts business locally In Blauvelt Facebook is a great technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local advertising professionals in Nassau, SEO ad agency or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design companies in New York or our online marketing consulting services in New York call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen in New York and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063