Facebook & Social Media Advertising In Blauvelt

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Blauvelt, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

After you connect with people In Blauvelt, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Blauvelt to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design experts In Blauvelt to assist your business to achieve results. Effective designs created by our website design agency help your business and drive results!

Reaching Your Prospects In Blauvelt on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Blauvelt is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business locally In Blauvelt Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency on Long Island, SEO ad agency in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design gurus, our graphic design services on Long Island or our marketing consulting services on Long Island call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063