Facebook & Social Media Advertising In Yonkers

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Yonkers, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you appear in front of people In Yonkers, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Yonkers to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to allow our website design agency In Yonkers to help you to achieve real results. Exceptional designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In Yonkers on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• Individuals that have related passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Yonkers is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Yonkers Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by just targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising company in Suffolk, SEO ad agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design experts in Suffolk or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063